Governor Kathy Hochul today celebrated that more than 100,000 low- or no-cost tickets have been made available by Broadway and Off-Broadway productions participating in the NYC Musical and Theatrical Production Tax Credit. The deeply discounted tickets, which can be as little as $20, were sold to members of the community who might not otherwise have had the opportunity to experience a Broadway or Off-Broadway show. There are over 90 plays and musicals participating in the program that represent at least $1.7 billion in spending and more than 11,000 hires.
“New York is hitting a blockbuster milestone, with top Broadway and Off-Broadway productions making more than 100,000 discounted tickets available to New Yorkers,” Governor Hochul said. “Broadway is central to New York’s identity as a global hub for arts and culture, and my Administration will continue supporting this industry through the transformative New York City Musical & Theatrical Production Tax Credit.”
Empire State Development President, CEO and Commissioner Hope Knight said, “The arts in New York State, especially our Broadway and Off-Broadway productions, are one of our biggest assets, and one that every New Yorker should be able to experience. Today, we give our regards to Broadway, and the partnerships that have allowed us to reach this exciting milestone.”
Under the NYC Musical & Theatrical Production Tax Credit, Broadway and Off-Broadway productions are required to create and implement a plan to ensure that their production is available and accessible for low-or no-cost to low-income New Yorkers. Productions may work directly with the State to identify community-based organizations or educational institutions serving low-income residents in the New York City, Long Island and Mid-Hudson regions to distribute tickets or work with a third-party partner, such as the Theatre Development Fund, which in turn provides low- or no-cost tickets to students, veterans, senior citizens, individuals with disabilities, and other groups.
In addition to making tickets more accessible, productions participating in the program are required to participate in a New York State-approved diversity and arts job training program. Productions may work with pre-approved formalized fellowship programs from The Theatre Leadership Project or the Black Theatre Coalition or create a self-operated fellowship program for individuals from diverse backgrounds to learn to work in the theater industry. Through this requirement, 75 fellows from underrepresented communities have been employed on productions.
TDF’s Managing Director Michael Naumann said, “It has been an honor to develop the TDF Passport Series through the New York City Musical & Theatrical Production Tax Credit program with Governor Hochul and Empire State Development. It is TDF’s mission to make the theatre accessible to everyone and build new audiences. This program does just that – it allows New Yorkers, most of whom are first-time theatregoers who could not afford to attend Broadway and Off Broadway, to finally get the chance to enjoy live performance.”
The Broadway League President Charlotte St. Martin said, “Governor Hochul is Broadway’s best partner in working to drive economic development while also diversifying our audiences and workforce. As we continue to bring tourists back to Broadway, we are including more members of our community in the audience and working backstage. Governor Hochul’s efforts, in partnership with the Senate and Assembly, have resulted in in our shows providing more than 100,000 low- or no-cost tickets to New Yorkers while also creating 75 diverse fellowships on Broadway. We could not be prouder of this effective and balanced effort by our Governor.”
The Theatre Leadership Project Founders Travis Ballenger, Barbara Broccoli, Patrick Daly, Alecia Parker and Lia Vollack said, “The Theatre Leadership Project (TTLP) is grateful for the many ways we’ve been able to add value to the growing theatrical workforce in New York City for the last three years. We feel proud of the work we’ve achieved in partnership with the NYC Musical and Theatrical Tax Credit program and look forward to continuing the work ahead. Thank you to Governor Kathy Hochul for continuing this vital support.”
Warren Adams and T. Oliver Reid from the Black Theatre Coalition said, “Black Theatre Coalition (BTC) is thrilled to continue our work with ESD for the 3rd year. When BTC was founded, Black professionals made up less than 1% of the workforce not related to acting, singing and dancing. The lived experiences and careers of our theater-makers have been enhanced and in some cases, made possible by BTC’s Fellowship program and our partnership with ESD.”
As part of the FY 2024 New York State Budget, Governor Hochul secured a major expansion of the New York City Musical & Theatrical Tax Credit program to include Off-Broadway productions, which are major contributors to New York’s live entertainment economy.
Governor Hochul remains committed to supporting New York’s performing arts sector – a critical part of economic and cultural life in New York and a key driver of tourism across the state. Over the past year, Governor Hochul has awarded nearly $210 million in grants for non-profit cultural organizations through the New York State Council for the Arts thanks to unprecedented funding secured in the State budget. Since April, Governor Hochul has announced a total of $132 million in capital grants for New York arts organizations to fund critical projects that strengthen the State’s diverse creative sector, including over $90 million to support large-scale projects that prioritize community development and placemaking. Governor Hochul also awarded an additional $76 million in non-capital grants through the FY2023 Budget that provided flexible funding to nearly 3,000 cultural organizations and individual artists. NYSCA is currently accepting applications for its FY 2024 Capital Projects Fund, and will announce nearly $120 million in FY2024 grants over the next year.
Governor Hochul also maintains a strong commitment to building New York’s thriving tourism industry following her announcement that the state welcomed an historic 291.5 million visitors generating more than $78.6 billion in direct spending in 2022. The Governor announced a $450 million “Bring Back Tourism, Bring Back Jobs” Recovery Package to support industries hit hardest by the COVID-19 pandemic like the performing arts and revitalize tourism statewide. The package included: a $200 million Seed Funding Grant; a $100 million Tourism Worker Recovery Fund; a $100 million Tourism Return-to-Work Grant Program; a $25 Million Meet in New York Grant; and a $25 million I LOVE NY Global Marketing Campaign.
