If you decide to skip Black Friday this year, want a cure from the frenetic experience of marathon shopping, or just need to reconnect with real mom and pop store owners after clicking through the latest deals on Amazon, then you might want to consider heading out on November 26th for Small Business Saturday.
American Express launched a day to celebrate the small businesses of America in 2010 and fit its own special shopping day between Black Friday and was known as Cyber Monday, when people used to begin online shopping. They encouraged consumers to shop at local brick and mortar businesses. The mom and pop shops.
The idea became a hit and spread throughout the country adopted by business owners and even the government’s Small Business Association, garnering its own hashtag, #SmallBusinessSaturday.
There is even an app to help you find a local small business. Click here to get started.
Even the US Small Business Administration (SBA) – a federal agency fully dedicated to small business – promotes the day as a way to help small businesses during the busy holiday shopping season.
“This year, we know that small businesses need our support now more than ever as they navigate, retool and pivot from the effects of the coronavirus pandemic,” the SBA said in a statement this year.
According to the SBA, small businesses are responsible for 62% of net new jobs created since 1995, representing 99.7% of firms with paid employees.
Check with local Chambers or use the American Express app to find Long Island retailers to shop at on Saturday, November 26th to support small business.