Saturday, September 24

Texas Chicken & Burgers Announces Company Rebranding

Share

On October 1st, 2022, Texas Chicken & Burgers will roll out a brand refresh at its restaurants across the United States – rebranding themselves at “Tex’s Chicken & Burgers” and placing emphasis on growing with the times to better serve their customers.
Tex’s Chicken & Burgers, which opened its first location six years ago in Bronx, NY, started with a group of close friends who desired to perfect various healthy, homemade recipes at a low price. Since those humble beginnings, Tex’s has expanded to over 40 locations across the United States East Coast.
With a new look, logo, and website, this rebrand from Texas to Tex’s aims to maintain community recognition and familiarity while creating a new and unique identity. Tex’s Chicken & Burgers is known for their Captain Tex offerings. Now the company wants to use Tex as a signifier of change and improvement in their brand, further solidifying customer experience.
“In the six years since we opened our first location, Texas Chicken & Burgers has grown beyond our imagination,” said Shehrose Raja, partner at Tex’s Chicken & Burgers. “Changing from Texas to Tex’s may seem simple, but achieving customer-friendly simplicity takes a lot of effort behind the scenes. We explored many options, but in the end, we kept coming back to the recognition we’ve earned over time.”
As part of this rebrand, Tex’s will be incorporating healthier menu options, new locations, technologies, and more rigorous training to reenvision Tex’s and place guest experience at the forefront. Tex’s launched a brand new website to further amplify the user experience. Customers can now create their own online account, place delivery or pickup orders, and earn “Spurs” points with every purchase.
‘“With this rebrand, we are messaging that Tex’s will be even better than before. These changes do not change our brand’s core values, and we will continue to provide great halal food at an affordable price. We hope you’ll join us in this exciting step forward and continue supporting our vision,” added Raja.
Learn more about Tex’s new look and more by visiting https://eattexs.com or call 844-998-3927 today!

Share

About Author

Leave A Reply