Friday, August 7

Knicks Team With Hospital


The New York Knicks have renewed and expanded their partnership with the Hospital for Special Surgery as the official hospital partner of the Knicks, Westchester Knicks and Knicks Gaming.

The partnership includes game signage, the Web and Junior Knicks youth basketball, spanning both marketing and medicine.

“We are proud to provide the New York Knicks, the Westchester Knicks and Knicks Gaming with high-quality musculoskeletal care to help maintain their quality of life both on and off the court,” Louis Shapiro, the hospital’s CEO, said of the marketing and medical agreement.

As part of the expanded partnership, the hospital will be the presenting partner for the Junior Knicks Coaching Clinics and Youth Leadership Platform, including six Knicks educational clinics focused on youth basketball coach training.

The hospital will provide physicians and physical therapists at each clinic to host training sessions to advance youth basketball coaches in their work with children.

The Knicks said the hospital “will enjoy significant brand exposure on static and digital signage in Madison Square Garden during every Knicks home game, including LED signage and features on GardenVision,” the large, suspended scoreboard.


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