U.S. Nonwovens, a leading North American manufacturer of home and personal care products for the private label and branded markets, announced today that it has rebranded as Radienz Living.
The company, which is headquartered in Melville, New York, operates with more than 1,400 employees across nine locations in North America, and manufactures a broad portfolio of products in the home and personal care categories, including disinfecting and antibacterial wipes, facial cleansers, baby wipes, fabric care, and unit dose solutions for laundry and auto dish. Radienz Living is a supplier to major retailers like Walmart and Walgreens, and to Fortune 500 and branded customers. Radienz Living also manufactures and nationally distributes laundry brands, such as Ajax and Final Touch, and cleaning wipes, such as Redi Wipes.
“The new Radienz Living brand identity is more than a name change, it’s a culture shift,” Radienz Living CEO Matt Stillings said. “We are proud of the work we have done as U.S. Nonwovens and view our rebranding not as an absolute departure from all that has been achieved under this name but rather as an exciting next step in our journey as a company. We look forward to this new era as Radienz Living and continuing to grow our company and portfolio of products under this new name.”
In 1995, U.S. Nonwovens was established as a manufacturer of dryer sheets. Since then, the company’s manufacturing volume has grown substantially, as Radienz Living now produces more than 5 million bottles, packs and canisters of home and personal care products each week. Through these superior in-house capabilities led by experienced teams of industry experts, the Radienz Living rebrand renews the company’s commitment to agility in innovation, trust and reliability, and sustainable creation, and aims to create customer partnerships made for life and reassure long-term clients of the brand’s intentions.
The Radienz Living rebrand also marks a corporate unification. In 2019, Wind Point Partners, a Chicago-based private equity firm, acquired a controlling interest in U.S. Nonwovens. Since then, Radienz Living has invested more than $25 million in doubling its disinfectant wipes capacity to aid in the COVID-19 crisis, and in a new state-of-the-art manufacturing and distribution center in Pennsylvania. Later that same year, it acquired Soluble Packaging Solutions (SPS), which is North America’s largest independent manufacturer of unit dose packaging for dish, laundry and other categories.
With this rebrand, both U.S. Nonwovens and Soluble Packaging Solutions will unite under the Radienz Living name, a change that will allow for an expansion of the company’s private-label and branded laundry and dish unit dose offerings.
“We are excited about the initiative to reinforce the promise of U.S. Nonwovens and Soluble Packaging Solutions in the marketplace through their rebranding to Radienz Living,” Wind Point Partners Managing Director David Stott said. “This environment has proven the value of having a clear commitment to meeting customers’ needs in fresh and affordable ways in the growing areas of household and personal cleaning. The Radienz Living management team is doing great work to strengthen our delivery on that promise.”
For more information on Radienz Living, visit https://radienzliving.com.
About Radienz Living
Headquartered in Melville, New York, Radienz Living is a leading North American manufacturer of home and personal care products, such as unit dose, disinfectant wipes, all-purpose cleaners, facial wipes and baby wipes. With nine manufacturing plants and warehouses in North America, the company provides customers with private label solutions and contract manufacturing services for products found in retail and institutional markets. Through its commitment to agility in innovation, trust and reliability and sustainable creation, Radienz Living is passionate about providing its customers with products that support a cleaner way of living and a more radiant world.
About Wind Point Partners
Wind Point Partners is a Chicago-based private equity investment firm with approximately $3 billion in assets under management. Wind Point focuses on partnering with top caliber management teams to acquire well-positioned middle market businesses where it can establish a clear path to value creation. The firm targets investments in the consumer products, industrial products and business services sectors. Wind Point is currently investing out of Wind Point Partners IX, a fund that was initiated in 2019. Additional information about Wind Point is available at http://www.windpointpartners.com.
